Orange Books
Creating a Lead Small Culture

Creating a Lead Small Culture

Authors: Reggie Joiner, Kristen Ivy, Elle Campbell

Every kid needs to be known by someone and to belong somewhere.

Most leaders agree. That’s one reason for a shift in the way many churches are discipling their kids and teenagers. Think of it this way: connecting kids and teens to a consistent leader who believes in God and believes in them is something the church can do that nothing else in culture does.

Creating a Lead Small Culture: Make Your Church a Place Where Kids Belong, by Reggie Joiner, Kristen Ivy, and Elle Campbell, is for every leader of small group leaders. Strategy, best practices, training tips, and real-life stories from over 20 ministry leaders across the US and Canada—this book has what you need to create an effective small group culture in your church.

Creating a Lead Small Culture is the companion volume to Lead Small: Five Big Ideas Every Small Group Leader Needs to Know, written especially for volunteers.


“I’m fortunate to be surrounded by a staff who makes small groups for kids and teenagers a priority. That’s why the principles discussed in Creating a Lead Small Culture resonate so deeply with our church. This is a timely work that provides a much needed blueprint for churches everywhere who believe kids and teenagers should be a priority in their ministry.”
Mark Batterson, New York Times best-selling author and lead pastor, National Community Church

“After 14 years as a lead pastor, I’m convinced more than ever that a healthy church is built around making small groups a priority. If you don’t connect kids and teenagers relationally with great leaders, you will sabotage the future and faith of a generation. That’s why Creating a Lead Small Culture is such an important book for your team. It’s a one-of-a kind manual to help every church create environments where kids can find a place to belong and someone who believes in the potential of their faith to change the world.”
Perry Noble, senior pastor, Newspring Church

Creating a Lead Small Culture gives you more than just random ideas to help you do small groups better. It promotes proven strategies that actually work. If you are serious about discipleship and want to build a team of adults who invest weekly in teenagers, you need this book. So read it carefully, and get ready to rethink how you do student ministry. I learned a lot!”
Doug Fields, author, speaker, co-founder of

“My wife, Wendy, and I have seen the benefits of small groups up close. Our daughter, Jesse, and our son, Cole, have been greatly influenced through small group leaders who share our values and yet speak to our kids from a different perspective. This has been a huge blessing to us as parents. As a pastor, I highly recommend Creating a Lead Small Culture to anyone who works with kids and teenagers. This is a smart, sustainable strategy with enormous generational impact.”
Jeff Henderson, lead pastor, Gwinnett Church

“As a parent, leader, and researcher, my goal is that all kids will be surrounded by adults who lovingly help them be changed by Christ to change the world around them. This wise book gives your church the practical tools you need to make that goal a reality.”
Kara Powell, PhD, executive director of Fuller Youth Institute (FYI)

“It’s one thing to see the potential in small groups; it’s another to create a church culture in which small groups thrive. Creating a Lead Small Culture is a must read for every senior leader and leadership team. In a masterful and engaging way, Reggie, Kristen, and Elle explain the behaviors every team can incorporate into their culture to see kids, teens, and families flourish through the ministry of the local church.”
Carey Nieuwhof, lead pastor, Connexus Community Church

19.99, print; $9.99, ebook
  • Reggie Joiner

    Reggie Joiner

    Reggie Joiner is the founder and CEO of The reThink Group (also known as Orange), a non-profit organization whose purpose is to influence those who influence the next generation. reThink provides resources and training for churches and organizations that create environments for parents, kids, and teenagers.

    Prior to reThink, Reggie co-founded North Point Community Church in Alpharetta, Georgia, with Andy Stanley. During his 11 years as the executive director of family ministry, he developed a new concept for relevant ministry for children, teenagers, and married adults. If you end up road tripping with him across the country on Orange Tour, be prepared to stop at every antique store along the way. He has found a way to wear orange for 3,453 days and counting.

    Reggie has authored and co-authored many books including Think Orange; The Think Orange Handbook; Zombies, Football and the Gospel; Seven Practices of Effective Ministry; Parenting Beyond Your Capacity; Lead Small; Creating a Lead Small Culture; and It’s Just a Phase.

    Reggie and his wife, Debbie, live in Cumming, Georgia, and have four children: Reggie Paul, Hannah, Sarah, and Rebekah. For more information about Reggie Joiner, follow him on Twitter @ReggieJoiner.

  • Kristen Ivy

    Kristen Ivy

    Kristen Ivy is executive director of messaging at Orange. Before beginning her career at the company in 2006, she was a high school biology and English teacher, where she learned first hand the joy and importance of influencing the next generation. She received her Master of Divinity in 2009. At Orange, Kristen has played an integral role in the evolution of the preschool, middle school, and high school curriculum and has shared her experiences at speaking events across the country. Kristen is co-author of Creating a Lead Small Culture, It’s Just a Phase, Zero to One, and One and Two. She is an eclectic mix of collegiate cheerleading captain turned theologian whose dream is to star in Cirque du Soleil.

    Kristen lives in Cumming, Georgia, with her husband, Matt, and their three young children. For more information, visit or follow her on Twitter @Kristen_Ivy.

  • Elle Campbell

    Elle Campbell

    Elle Campbell is the middle school small group coordinator at The Chapel at CrossPoint in Buffalo, New York. In addition, she also develops lead small and middle school ministry content for Orange. Elle is co-author of Creating a Lead Small Culture. She and her husband, Kenny, are the creators and operators of their website, Stuff You Can Use, which provides resources for youth pastors. Elle is an expert at finding sloth YouTube videos and clearing ten inches of snow off her car with a butter knife. For more information about Elle Campbell, follow her on Twitter @Ellllllllllle (with eleven L’s) or visit