Orange Books
It’s Just a Phase—So Don’t Miss It

It’s Just a Phase—So Don’t Miss It

Authors: Reggie Joiner, Kristen Ivy

Every church knows that kids matter. That’s not in question.

A better question is, does your church act like every kid matters at every phase in their lives?

A phase is a timeframe in kids’ lives when we can leverage distinctive opportunities to influence their future. That means the whining toddler, the dramatic fifth grader, and the stressed-out tenth grader are not just “going through a phase” that should be wished away; rather, they are transitioning through critical periods that we are called to discover, celebrate, and navigate strategically with them.

It’s Just a Phase (Reggie Joiner and Kristen Ivy, authors) presents a challenge to churches to treat every kid who breathes like they are made in the image of God. When we keep acting like every kid and teenager has the potential …
to believe, imagine, and love
to care, relate, and trust
to reason, improve, and lead

… it can change
how the parents next door see your church.
how your elders value teenagers.
how your executive staff views children and youth ministry.
how you organize what you do every week.
how kids see themselves.

But, more importantly, it can change how every kid sees God, and that could change every kid’s future.


What leaders are saying about It’s Just a Phase …

“One thing that robs kids of their childhood is the phrase, ‘I can’t wait until ....’ In a culture where everybody wants to hurry through to what is next, It’s Just a Phase ‘presses pause’ and reminds leaders to pay attention to what’s critical in every stage so kids will know they matter.”
—Caz McCaslin, president and founder, Upward Sports

“This is a crash course in child development that could radically change the way the church relates to kids and teenagers. Kristen Ivy, Reggie Joiner, and the Orange team have once again done the hard research and work to make it easier for the rest of us.”
—Sherry Surratt, CEO, MOPS International

“If you are a youth leader, you need to study both Scripture and your students. Ivy and Joiner have given us an amazing tool to transfer sound theology to the hearts of the next generation, one phase at a time.”
—Kara Powell, executive director, Fuller Youth Institute

“The first step in reaching the next generation is building a team that places high value on the next generation. It’s Just a Phase is one of the best resources to keep that team on the same page, fighting for the hearts of kids and teenagers. Every staff should make this required reading.”
—Mark Batterson, lead pastor, National Community Church, Washington, DC, and New York Times bestselling author

“Parents and church leaders both usually overestimate the time they have and underestimate their influence. You will love how this book helps you, as a leader or a parent, leverage both time and influence at every stage of the adventure.”
—Carey Nieuwhof, lead pastor, Connexus Church, Toronto

24.99, print book
  • Reggie Joiner

    Reggie Joiner

    Reggie Joiner is the founder and CEO of The reThink Group (also known as Orange), a non-profit organization whose purpose is to influence those who influence the next generation. reThink provides resources and training for churches and organizations that create environments for parents, kids, and teenagers.

    Prior to reThink, Reggie co-founded North Point Community Church in Alpharetta, Georgia, with Andy Stanley. During his 11 years as the executive director of family ministry, he developed a new concept for relevant ministry for children, teenagers, and married adults. If you end up road tripping with him across the country on Orange Tour, be prepared to stop at every antique store along the way. He has found a way to wear orange for 3,453 days and counting.

    Reggie has authored and co-authored many books including Think Orange; The Think Orange Handbook; Zombies, Football and the Gospel; Seven Practices of Effective Ministry; Parenting Beyond Your Capacity; Lead Small; Creating a Lead Small Culture; and It’s Just a Phase.

    Reggie and his wife, Debbie, live in Cumming, Georgia, and have four children: Reggie Paul, Hannah, Sarah, and Rebekah. For more information about Reggie Joiner, follow him on Twitter @ReggieJoiner.

  • Kristen Ivy

    Kristen Ivy

    Kristen Ivy is executive director of messaging at Orange. Before beginning her career at the company in 2006, she was a high school biology and English teacher, where she learned first hand the joy and importance of influencing the next generation. She received her Master of Divinity in 2009. At Orange, Kristen has played an integral role in the evolution of the preschool, middle school, and high school curriculum and has shared her experiences at speaking events across the country. Kristen is co-author of Creating a Lead Small Culture, It’s Just a Phase, Zero to One, and One and Two. She is an eclectic mix of collegiate cheerleading captain turned theologian whose dream is to star in Cirque du Soleil.

    Kristen lives in Cumming, Georgia, with her husband, Matt, and their three young children. For more information, visit or follow her on Twitter @Kristen_Ivy.